AMEX® GOLD CARD PICNIC IN THE PARK
American Express and Resy launched a unique and never-before-seen consumer concept: Amex® Gold Card Picnic in the Park. In partnership with notable chefs/restaurants, custom picnic kits complete with branded swag were created for groups of friends to enjoy in outdoor environments. The event took place across 4 cities in the US: NYC, BOS, LA, SF.
Art Direction and Design: Tania Bou Samra
Illustration: Virginie Morgand
Photography by Meredith Jenks
The event’s branding is a vibrant celebration of color and charm – where soft pastels meet bold, saturated pops of color to create a lively, inviting atmosphere with playful typography. Illustrated figures bring the scenes to life across branded touchpoints like the on site print assets, branded truck, and social media. These whimsical characters add a sense of quirkiness and delight.
